Journal

Notes from the studio

Everything we wish every client knew — what to expect, how to prep, and how to make your permanent makeup last as long as possible.

• August 1, 2026 · 6 min read

  What to expect at your first permanent makeup appointment

  From consultation to healing, here's exactly what happens the day you get PMU — and the two weeks after.

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• June 15, 2026 · 5 min read

  How to choose a permanent makeup artist (and questions to ask)

  Not every PMU artist is trained the same way. Here's what to look for, what to avoid, and the four questions that reveal whether an artist knows what they're doing.

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• April 20, 2026 · 4 min read

  PMU aftercare that actually works (and the myths to ignore)

  The healing weeks make or break your result. Here's the aftercare protocol we send home with every client — and the common advice we tell people to ignore.

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